When I search for massage services in the local area, which is Cheltenham and Gloucester, there are at least a couple of dozen establishments. I like to think that I am unique being an older transwoman. I having been doing this for many years and understand what my male clients want.
Not so sure about my female customers, I listen to them as closely as possible to understand how to please them. And of course I see non-binary clients, each one is different. Also couples.